Image by Olena from Pixabay
I
watched as people streamed into the auditorium to listen to a much-respected and well-known preacher. There was a lot of excitement in
the audience, and expectations were high. This was the first day of a
three-day conference, and the speaker bombed. His sermon fell
flat, and the audience left disappointed. The next morning, he spent in
conversation with the local pastor before isolating himself. That
evening, the congregation dragged themselves into the church. The
chattering and shuffling of the night before were gone. There was an
air of inevitability. The sermon and meeting as a whole was a
resounding success. What changed? The preacher was the same, the
venue was the same, and the audience was the same.
In the modern world, communication has become a science all on its own, a necessary subject to master if you wish to be successful. You need to be able to communicate if you wish to sell something, advertise, write, teach, lead, or even apply for a job.